The Recap & ExcitementOverland Expo West 2026

Fort Tuthill County Park

Flagstaff, AZ

May 15-17, 2026

Event Statistics

  • 28,500 attendees
  • 39% of attendees were new to Overland Expo
  • 420 registered exhibitors
  • 132 presenters, trainers, and VIPs
  • 93 attending media
  • 79 staff
  • 1101 registered dogs 
  • 323 classes, seminars, demos, activities, slideshows, and films; totaling 336+ session hours of instruction.
  • Overland Expo West drew visitors from 21 countries this year, marking its largest international attendance ever.
  • Attendees traveled to Flagstaff, AZ from all 50 states and around the world, with Arizona leading at 56%, followed by California at 11%, Nevada at 5%, Colorado at 4%, and Texas at 3%. Another 18% came from other U.S. states, while 3% traveled internationally.

 

Event Highlights

Day 1 wrapped with serious momentum, setting the tone for an unforgettable weekend. If you couldn't make it, here are a few highlights.

  • The 2026 Ultimate Overland Vehicle Build made its public debut at the Overland Expo Foundation booth, showcasing a highly capable 2026 Nissan Frontier paired with a Tune Outdoor M1L camper and outfitted with 26 premium partner products. The build comes together in partnership with AllDogs Offroad Coop. 
  • Winnebago turned heads with the launch of the ARKA Adventure Truck, built on a Ram 5500 expedition platform and designed for next-level off-grid travel. 
  • Field Van unveiled the Field Adventure Vehicle (FAV), a modern take on the legendary E350 platform, blending heritage with contemporary van life innovation. 
  • AEV showcased its FXL Super Duty, now available for current-generation Ford F-250 and F-350 trucks, delivering serious capability for heavy-duty overland builds. 
  • Friday’s Happy Hour, sponsored by TOPS Knives, brought together the community with great energy, cold drinks, and the perfect kickoff to evening programming. 
  • At Toyota Game Night, attendees gathered around campfires for a lively, music-infused twist on bingo, all while enjoying street tacos under the night sky. 
  • The Moto Party & Dinner, sponsored by Rider Justice, delivered a high-energy evening featuring live music from Fort Vine, a Southwest taco bar, and their fan favorite massive raffle, making it a must-attend for moto enthusiasts. 
  • The Overland Expo Film Festival, sponsored by Remote Vans, opened with the highly anticipated premiere of Desk to Glory Season 2, debuting their latest episode: Why We Overland: For a History Lesson | Bosnia-Herzegovina. The night continued with the first screening of XOVERLAND’s Milestones: Global Expedition Season Finale, Episode 10: To the Final Mile. 

Day 2 kept the momentum going with a full day of community, connection, and hands-on experiences across the event. 

  • At Subaru’s pet adoption event in partnership with High Country Humane Society, attendees played with some seriously cute dogs up for adoption. We heard a few of them found loving homes but we’re eagerly waiting for today’s total. 
  • Firestone hosted a well-attended brunch that brought the community together over donuts, coffee, and giveaways, offering a relaxed start to a busy day of programming. 
  • The Women Who Wander Networking Event Sponsored by MAXXIS Tires featured Alyssa Ravasio (Hipcamp), Ashley Kaye, and Karen Bailey-Chapman (SEMA), drawing a vibrant crowd for connection, storytelling, and community. 
  • Camp Subaru LIVE! was packed and gave attendees a place to reset before the evening activities. Live music, tacos, and beers were enjoyed among storytelling, and interactive brand moments that kept attendees gathered well into the afternoon. 
  • Saturday Happy Hour Sponsored by BRS Off-Road North America kicked off the Saturday evening events at 5pm with a giveaway, getting the crowd pumped for what's next.
  • A fan fav, the Overland Expo Foundation Raffle delivered as always. The energy was high as attendees scored gift cards and products from rad brands like AEV, ONYX Motors, 23Zero, Rugged Radios, Mosko Moto, Grizzly Knives, and so many more. Raffle ticket sales and donations raised over $23k for the Foundation!
  • Keeping the evening alive, Equipt / AT Overland / Overland Collective threw their annual block party from 7pm to 9pm with drinks, rigs, and gear. It's been a staple at Overland Expo West for many years, and it doesn't sound like it will stop anytime soon.

Day 3: Ending on a High Note—Big Energy, Bigger Deals, and the Road to 2027 

  • Overland Expo West closed out strong with nonstop education sessions packed with actionable, trail-ready knowledge. 
  • From recovery skills to route planning, today’s sessions equipped attendees to hit the road the moment they get home. 
  • Attendees hit the throttle on e-bike demo rides from ONYXVoltour, and ZERO—proving the future of overlanding is here (and it rips). 
  • Dogs & Donuts brought the community together with pet-first aid tips, overlanding best practices, and tail-wagging treats courtesy of Far Fetched Adventures. 
  • The exhibitor midway buzzed with last-day deals, exclusive show specials, and gear upgrades you won’t want to miss next year. 
  • Savvy attendees cashed in on show-only pricing from top overland brands—just one more reason to lock in your 2027 plans now. 
  • From first-timers to veterans, today proved the Overland Expo community is what makes the journey unforgettable. 
  • Missed It? Don’t make that mistake twice. 2027 is already on the horizon—secure your spot early and be part of the next evolution of overlanding. 
  • Exhibitors, keep the momentum rolling. The connections made, products launched, and deals closed this weekend are just the beginning. We hope we see you in OregonColorado, and Virginia, plus you can lock in the 2027 events early. 
  • If this weekend was any indication, next year is going to be even bigger. Don’t just hear about it—be there. 

What People Are Saying

From Exhibitors:

"The show has been really good so far, some great attendance, fantastic conversations. You get to speak to a broad spectrum of attendees you know are interested in the overlanding space and want to learn more about products and new brandsIt’s so diverse. If you have a passion for overlanding, you can’t go wrong here." - GME, Shannon Gabb, VP GME US

 

"This is our 12th year with Overland Expo West here in Flagstaff and we’ve enjoyed it immensely. We find that the customers that come here are very knowledgeable in what they’re looking for and we have a historic customer base that loves coming back and seeing what we’ve got. We go to several different overland and adventure shows, and what we find here is the customers are generally always prepared to buy. They’ve done their homework and it’s just a really well-informed demographic." - Adventure Tools, Paul Carrill, CEO & Founder

 

"This is such a great event because people actually come here and camp; they get to live and use the products that we’re showcasing" - REDARC, Mark Bruce, Customer Development Manager

From Attendees:

"We’ve been going to Overland Expo West for six years now it’s hard to miss. Every year we come up and see something new, learn something new, or just be able to see, touch and feel products that you normally see online. The facility is always laid out really well, even though there’s so much stuff everything is pretty easy to find." - Nick & Megan O. (Weekend Pass)

 

"This is my fourth time attending, and the app has been a huge help. It makes it easy to find the specific vendors I am looking for and see exactly where each exhibitor’s booth is."  - Alli O. (Day Pass)

 

"It’s our second time here, I really enjoy sitting in the classes, getting the opinion of experts, and then getting to walk through the expo area and see all the neat gear. You definitely have to come experience it, there’s no other way to explain it." - Greg L. (Weekend Pass)

News

Best Gear Overland Expo West 2026

The Best Gear of Overland Expo West 2026

With over 420 exhibitors finding the “best gear” at Overland Expo West is no easy task, but the team rounded up some exciting gear every overlander will love.

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Photo by Brett Willhelm, Willhelmn Visual Works