Ultimate Builds Unveiled at Overland Expo West

Flagstaff, Arizona – After a year of designing and assembling this year’s truly Ultimate Builds for trucks and motorcycles, Overland Expo finally unveiled its 2025 Ultimate Vehicle Build and Ultimate Moto Build at Overland Expo WEST on Friday evening, May 16, 2025 during Happy Hour of the first night of the Expo.

The 2025 Ultimate Vehicle Build is a 2025 GMC Sierra 2500 HD AT4X AEV Edition, enhanced with upgrades ranging from an OEV camper to a winch, new lights, tires, snorkel, navigation, communication, and more. The 2025 Ultimate Moto Build is a 2024 Suzuki V-Strom 800DE with upgrades like protective guards, lights, battery, cruise control, navigation, and communication.

Musician Owen pets dog on stage as Eva Rupert explains the upgrades made to the 2004 Suzuki V-Strom 800DE; photo by Carolyne Whelan

Click the buttons below to learn all about these incredible builds. Each year, Overland Expo partners with amazing brands and builders to design one-of-a-kind overlanding rigs, then auctions them off at the end of the season. Proceeds benefit the Overland Expo Foundation, which supports efforts to aid in land restoration, water access, youth outdoor recreation education, and much more.

The party kicked off with music by Owen before unveiling the vehicles. Eva Rupert introduced the Suzuki and Matt Feldermann introduced the GMC. Owen returned to the stage once more with hypnotic guitar covers of old and new classics ranging from Steppenwolf to Foster the People. All the while, his dog lay calmly next to him on stage, happy to be in the shade after a long day in the northern Arizona sun.

Matt Feldermann explains the many upgrades to the GMC Sierra 2500 HD AT4X AEV Edition, including camping gear for relaxing outside the truck; photo by Carolyne Whelan
Ultimate Vehicle and Ultimate Motorcycle on display at Overland Expo West 2025

It was a great way to celebrate a fantastic first day at Overland Expo West before dinner, the Overland Expo Film Fest, and parties for various brands, groups, and communities kicked off for the evening. Find out more about all the fun by checking out our Instagram and Facebook, and check back here for more recaps after the event. Be sure to book your tickets for our next Overland Expo event — Overland Expo PNW, June 27-29, 2025!

Latest Stories

Sponsors & Exhibitors at Overland Expo Mountain West 2025

Sponsors & Exhibitors at Overland Expo Mountain West 2025

The largest overlanding event in the world will be coming to the Colorado in just a few months. Join overlanders…
Gear Showcase: Outdoor Recreation & Lifestyle

Gear Showcase: Outdoor Recreation & Lifestyle

As spring continues to bring perfect overlanding weather and we look toward summer coming later this month, we are reminded…
Party On: Check Out All the After Hours Events Taking Place at Overland Expo PNW 2025

Party On: Check Out All the After Hours Events Taking Place at Overland Expo PNW 2025

Overland Expo PNW is located in one of the most beautiful corners of the country — and if you’re planning on…